The Humane Society of New York would like to commend Whole Foods Market for the well-crafted design of the new animal welfare labeling system. When given the choice, many consumers prefer humanely raised meat, but they are rarely provided with accurate or sufficient labeling. By implementing a tiered system, Whole Foods Market has supplied consumers with valuable information about the products they buy and simultaneously created an incentive for meat producers to improve the conditions of their farms. We are hopeful other supermarkets will be moved to adopt your standards, and we would like to thank Whole Foods Market for helping consumers make informed decisions about animal welfare when purchasing their food.
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